Overview

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study programme prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies. Public Relations and Digital Marketing degree is offered at Media University of Applied Sciences.

Learning outcomes:

A high level of proficiency in communication and promotion via new and classical PR and marketing channels

Programme Structure

Courses include:

Market Research
Consumer Behavior and Applied PR Research Methods
PR Theories and Models
PR Communication Fields
New Trends and PR Research
Strategic Communication
Applied Strategic Communication

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00

Apply anytime.
Starting 2027-04-01 00:00:00

Apply anytime.

More details

There are no set application deadlines at Media University. Usually, you can apply until the start of the semester.

Language

English, German

Credits

120 ECTS

Delivered

On Campus

Campus Location

Köln, Germany
Berlin, Germany
Frankfurt am Main, Germany

Disciplines

Public Relations Digital Marketing View 24 other Masters in Digital Marketing in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Very good degree in one of the areas mentioned (university or university of applied sciences)

plus internal assessment process

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

890 EUR / module

≈ 890 EUR / module
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

890 EUR / module

≈ 890 EUR / module

Additional Details

Full-time: 890,- € monthly

Living costs

Köln

Germany

831 - 1291 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Public Relations and Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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