Overview

The Digital Marketing (Online) at Northern Illinois University offers a comprehensive curriculum designed to equip professionals with modern advertising expertise. This graduate programme focuses on the intersection of creative content production and rigorous data analytics to prepare students for the evolving digital landscape.

Delivered through a flexible virtual platform, the course allows students to balance their professional responsibilities with academic growth. The curriculum is structured into convenient five- and eight-week sessions, ensuring a steady pace toward graduation. Participants benefit from a curriculum that reflects current industry trends and technological shifts.

Why Digital Marketing (Online) at Northern Illinois University?

Choosing this programme means joining an institution with prestigious AACSB accreditation, a mark of excellence held by fewer than five percent of business schools worldwide. This ensures that the education provided meets the highest standards of quality and relevance in the global business environment.

Students gain direct access to accomplished faculty members and industry experts who bring real-world insights into the virtual classroom. The department emphasises a supportive learning environment, providing dedicated online student success specialists to guide learners from enrolment through to graduation.

The programme is specifically designed for efficiency, allowing dedicated learners to earn their Master of Science in as few as 18 months. This accelerated path does not compromise on depth, covering essential areas such as market research and strategic communication platforms used by leading global organisations.

Tuition Fee Breakdown

International fee: USD 933 per credit
National fee: USD 933 per credit
Local fee: USD 933 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Digital Marketing
Content Creation
Data Analytics
Market Research
Advertising Tools and Trends

Careers with Digital Marketing (Online)

Graduates are well-prepared for a variety of leadership and specialist roles within the marketing sector. The broad knowledge of communication platforms gained during the course makes alumni valuable assets to organisations looking to enhance their online presence and consumer engagement strategies.

Common career paths for those completing this degree include social media management, email marketing coordination, and digital strategy consultancy. The expertise developed in data analytics also opens opportunities in market research and performance analysis across diverse commercial industries.

The programme's focus on both the technical and strategic aspects of the field ensures that graduates can transition into high-demand roles. Whether working for global agencies or in-house marketing departments, alumni possess the skills necessary to manage complex digital campaigns and drive brand growth.

Programme Structure

The Master of Science in Digital Marketing consists of two phases.

Phase One courses are designed to address deficiencies in undergraduate coursework considered to be prerequisite for Phase Two (30 credits) graduate coursework, which focuses on acquiring strategic and digital marketing knowledge and skills. Students with significant undergraduate coursework in business may be waived from some, or all, of the Phase One requirements.
Phase Two consists of 12 courses. Five courses are required from marketing strategy foundations (15 credit hours), and six courses are required from digital marketing foundations (12-13 credits). Students must complete either a capstone project or a capstone application (3 credits).

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-07-15 00:00:00 , National
Starting 2027-01-13 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-10 00:00:00 , National
Starting 2027-08-26 00:00:00
- Apply before 2027-05-01 00:00:00 , International

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

30 SCH

Delivered

Online

Campus Location

DeKalb, United States

Disciplines

Marketing Business Information Systems Digital Marketing View 55 other Masters in Business Information Systems in United States

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Academic requirements

GPA

2.7

GMAT

Required

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed a four-year undergraduate degree from a regionally accredited institution or one with equivalent recognition.

Achieved a 2.75 grade point average on a 4.00 scale, or the equivalent.

If you received a three-year degree awarded through the Bologna process in Europe or a three-year Bachelor of Commerce or Bachelor of Business Administration awarded in India, you are eligible to apply (provided you are seeking admission to the MBA or OMIS program).

Transcripts

Letters of recommendation.

Statement of purpose.

Test scores (if required).

Resume or curriculum vitae (optional)

Additional materials required by your program.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19040 USD / year

≈ 19040 USD / year
Out-of-State

19040 USD / year

≈ 19040 USD / year
Domestic

Applies to you

In-State

19040 USD / year

≈ 19040 USD / year

Additional Details

Tuition: $909.75

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Scholarships Information

Available Scholarships

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