Overview

The Marketing Research and Analytics programme at Texas Tech University provides students with the advanced technical skills required to thrive in a data-driven global economy. This comprehensive Master of Science focuses on the intersection of consumer behaviour and quantitative analysis to drive business productivity.

Students engage with a curriculum designed to bridge the gap between raw data and strategic decision-making. By exploring modern research methodologies, participants learn to interpret complex market trends and improve organisational profitability through evidence-based insights.

The programme is delivered in a flexible, 100% online format that caters specifically to working professionals.

Why Marketing Research and Analytics at Texas Tech University?

The Rawls College of Business is recognised for its excellence, with this specific programme previously ranked as the top most affordable online master's in marketing. Students benefit from a curriculum that prioritises practical application over theoretical abstraction.

Instruction is led by distinguished faculty members who are respected as industry thought leaders and innovative researchers. These experts provide an insider’s view of the business community, offering students the tools and networking opportunities needed to lead in their fields.

Facilities and resources include the Rawls Career Management Center, which supports students in exploring new industries and connecting with top employers. Graduates also gain access to the Techsan Connection, a dedicated platform for networking and mentorship with alumni.

Tuition Fee Breakdown

International fee: USD 450 per credit
National fee: USD 450 per credit
Local fee: USD 450 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing Concepts and Strategies
Consumer Behavior Research
Statistical Concepts for Business and Management
Advanced Statistics for Marketing
Measurements and Survey Research in Marketing
Experimental Design and Analysis in Marketing
Digital Marketing Analytics
Qualitative Research in Marketing

Careers with Marketing Research and Analytics

Graduates are prepared for high-impact roles within various sectors, including major corporations, strategic consulting organisations, and advertising agencies. The programme equips students for success in specialised marketing research firms and data analytics departments.

Common career paths involve positions focused on market analysis, consumer insights, and data-driven strategy. By mastering tools for the digital economy, alumni are well-positioned to accelerate their careers and contribute to vital executive decision-making processes.

Programme Structure

Courses include:

Marketing Concepts and Strategies

Methods in Research Design, Data Acquisition, and Analysis in Consumer Behavior

Marketing Analytics Basics

Statistical Concepts for Business and Management

Advanced Statistics for Marketing

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2027-01-15 00:00:00
- Apply before 2026-07-15 00:00:00 , International
Starting 2027-08-22 00:00:00
- Apply before 2027-01-15 00:00:00 , International

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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IELTS

6.5

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4.9/5 student rating

Credits

30 SCH

Delivered

Online

Campus Location

Lubbock, United States

Disciplines

Marketing Digital Marketing Marketing Management View 63 other Masters in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application

Application fee

Unofficial transcripts of ALL post-secondary institutions attended, including a copy of official English translations for each transcript

Unofficial copies of all post-secondary diplomas earned*

Unofficial proof of English proficiency

Proof of financial support*

Passport bio page*

Resume

Three (3) letters of recommendation

College transcript

Essays

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13500 USD / year

≈ 13500 USD / year
Out-of-State

13500 USD / year

≈ 13500 USD / year
Domestic

Applies to you

In-State

13500 USD / year

≈ 13500 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Research and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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