Overview

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.

Job prospects

After completing the Strategic Marketing Intelligence programme at University of Groningen, you will be qualified for a range of positions in international, multinational or transnational companies.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities worldwide achieve, your degree will be highly valued on the labour market.

Accreditation

EQUIS and AACSB accredited

Programme Structure

Courses include:

Consumer Psychology

Customer Models

Data Science and Marketing Analysis

Digital Marketing Intelligence

Electives for students from FEB

Marketing Research Methods

Market Models

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00
- Apply before 2026-10-15 00:00:00
Starting 2027-09-01 00:00:00
- Apply before 2027-05-01 00:00:00

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Groningen, Netherlands

Disciplines

Marketing View 26 other Masters in Marketing in Netherlands

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country.

Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide.

A certified grade list(s) is considered in the evaluation.

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21400 EUR / year

≈ 21400 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2601 EUR / year

≈ 2601 EUR / year

Living costs

Groningen

Netherlands

750 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing Intelligence.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Job prospects

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Groningen

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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