Kinesiology (Sport Management and Policy) University of Georgia

Overview

The Kinesiology (Sport Management and Policy) at the University of Georgia provides a sophisticated academic foundation for aspiring leaders in the global sports industry. This postgraduate programme integrates rigorous theoretical study with practical applications in management, law, and social justice to prepare graduates for diverse professional challenges.

Students can choose between a thesis track, designed for those aiming for doctoral research, or a non-thesis track focused on professional practice. Both pathways emphasise the development of critical thinking and analytical skills necessary to navigate the complexities of modern sport organisations. The curriculum is delivered by expert faculty with specialisations in consumer behaviour, economic analysis, and organisational strategy.

Why Kinesiology (Sport Management and Policy) at University of Georgia?

The institution offers a distinctive learning environment through its proximity to major professional sports franchises and the prestigious University of Georgia Athletic Association. Students benefit from interdisciplinary opportunities, allowing them to combine their kinesiology coursework with studies in business, journalism, or law. This collaborative approach ensures a well-rounded educational experience that meets industry demands.

The programme is supported by the Alumni Sports Industry Council, an advisory board of veterans who provide essential links to the business community. This network facilitates high-level mentoring, guest lectures, and exclusive internship placements. Facilities include specialised research labs, such as the Sport, Economics, and Law Lab, where students engage in cutting-edge industry analysis.

Tuition Fee Breakdown

• International fee: USD 30182 per year
• National fee: USD 30182 per year
• Local fee: USD 9808 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to cover the essential pillars of the sports industry, including finance, governance, and operations. Modules may include:

• Sport Data Analysis
• Sport Finance
• Sport Marketing
• Legal Issues in Sport Management
• Facility Design and Event Management
• Sport Policy and Governance
• Sport Organizational Behavior
• Economic and Policy Analysis in Sport
• Sport Sales and Fundraising
• Sport and Society
• Sport Sponsorship
• Intercollegiate Athletics and Higher Education
• Internship in Kinesiology
• Practicum in Kinesiology

Careers with Kinesiology (Sport Management and Policy)

Graduates from this programme have secured influential roles across all major North American professional leagues, including the NBA, NFL, MLB, and MLS. Many alumni work for iconic franchises such as the Atlanta Braves, Dallas Cowboys, and Atlanta United. These positions span various departments, from communications and consumer insights to analytics and operations.

Beyond professional teams, graduates find success within global sports agencies like IMG and Octagon, or with industry leaders such as ESPN and Nike. The programme also prepares individuals for leadership roles within collegiate athletic departments and national governing bodies like the NCAA. Whether in the public or private sector, the degree provides a robust platform for long-term career growth.