Overview
Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success. Marketing - Entrepreneurship is offered at Swinburne University of Technology.
Objectives
- apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
- apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
- demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
- apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
- reflect on, and take responsibility for, learning and self-management processes
- apply knowledge of research principles and methods to plan and execute a piece of research with some independence.
Programme Structure
Courses include:
- Opportunity Discovery, Creativity and Design
- Data Empowered Marketing
- Consumer Behaviour
- Global Digital Marketing
- Services Marketing and Customer Management
- Customer Experience Management
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , National
-
- Starting
- Apply before , National
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International: It is strongly advised that you consider applying at least three months in advance of the intake’s start date.
Language
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Credits
Delivered
Campus Location
- Melbourne, Australia
Disciplines
Entrepreneurship Marketing View 62 other Masters in Marketing in AustraliaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
CRICOS: 102652D
Applicants are required to have completed one of the following:
- a bachelor degree (or higher award) in any discipline from a recognised higher education institution or equivalent or
- the Postgraduate Qualifying Program (available to International applicants only)
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Swinburne University of Technology and/or in Australia, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents46560 AUD / year≈ 46560 AUD / year -
Domestic Applies to you
Applies to youCitizens or residents35120 AUD / year≈ 35120 AUD / year
Living costs
Melbourne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing - Entrepreneurship.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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