Overview

The Marketing Management programme from The University of Hull combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional.

Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules.

You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics— all designed to help you become a strategic marketer.

The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates.

These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience.

Future prospects

Once you graduate from the course, you'll be prepared to meet the demands of today's fast-paced business environment. You'll possess the key skills you’ll need to excel in a range of marketing and advertising roles.

You’ll be able to start looking at roles such as marketing manager, marketing analyst, international marketing coordinator, brand strategist, marketing communications manager, and marketing consultant, as well as others.

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Programme Structure

Courses include:

Marketing Management for Business

Buyer Behaviour and Ethics

Contemporary Global Marketing Practice

Interactive IMC and Digital Marketing

Events Marketing

Marketing Analytics

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-06-30 00:00:00 , International
- Apply before 2026-08-11 00:00:00 , National

More details

For Home applicants, we recommend that you apply 6 weeks before the start of the programme.

Language

English

TOEFL^® IBT

79

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PTE Academic

61

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Hull, United Kingdom

Disciplines

Marketing Management View 73 other Masters in Marketing Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16000 GBP / year

≈ 16000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

12000 GBP / year

≈ 12000 GBP / year

Living costs

Hull

United Kingdom

729 - 1384 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Future prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hull

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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